About  

Where curiosity meets discovery in the world of consumer packaged goods.              

Meaghan McGovern’s Monthly Memorandum is a platform for exploring trends, innovations, and insights in the ever-evolving CPG industry. MMMM documents my journey of learning—sharing discoveries, making predictions, and sparking conversations with people passionate about the industry. By engaging in dialogue and exchanging perspectives, we can uncover new ideas and better understand what’s shaping the future of CPG.

Each month, I'll dive into a topic shaping the future of CPG, highlighting key insights, offering my perspective, and asking questions to spark meaningful conversations.

Join me on this journey as we dive into the ever-evolving world of consumer packaged goods together.

Why I Started

I’ve always been passionate about learning and taking on new challenges, especially when it comes to understanding how industries evolve and adapt. MMMM is my way of channeling that passion for discovery into something meaningful.

Through MMMM, I share the trends and innovations I’m uncovering in the CPG industry to spark discussions and exchange ideas. I believe the best way to learn is by sharing ideas — engaging with others helps deepen understanding and uncover perspectives I might not have considered on my own.

Consider MMMM an invitation to learn along with me as I deepen my knowledge of the CPG industry. Together, we can explore emerging trends, ask important questions, and connect with others who are just as curious about the opportunities, innovations, and strategies shaping this industry.

What You’ll Find

  • Key factors, from emerging macro influences to micro consumer behaviour, shaping the CPG industry

  • My reflections on the topics I’m researching and insights on how I’d implement strategies to capitalize on opportunities

  • Questions and predictions about the future of consumer packaged goods

Each article offers a fresh perspective, backed by research and my hands-on experience in the field. Published monthly, MMMM is designed to inspire, inform, and invite you to join the conversation.

Who I am    

I’m Meaghan McGovern, a passionate learner with over six years of experience in the CPG industry. My career has given me the opportunity to work across marketing campaigns, product launches, and brand partnerships, all while collaborating with teams across various functions. This breadth of experience has shaped my generalist approach to the industry, allowing me to see the big picture and connect the dots between trends, innovations, and opportunities.

Currently, I’m navigating the exciting challenge of exploring portfolio differentiation, focused on delivering new and unique consumables to the Canadian market. But more than that, I’m on a journey to deepen my understanding of the industry as a whole. MMMM is my way of documenting what I’m learning along the way. I’m eager to continue my learning through dialogue and shared insights with others who share my passion for CPG.

Let’s explore, discuss, and learn together

Let’s Connect

Have questions, suggestions, or topics you’d like to see covered?

Reach out. I’d love to hear from you!